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I’ve been using email to market for over 12 years now, and most of that time I have used my own mail server to do it. Recently I started exploring what it would cost, and how much different it would be to use one of the paid services: would my click-throughs, or deliverability change, or would I get a higher number of subscribers? Well, the answers are still up-in-the-air right...
Christmas season is over, and now the latest news is that several large (big box) retailers, and many smaller retail brick and mortar stores can’t make it anymore, and are ready to throw in the towel and file Chapter 11 bankruptcy, or just close the doors altogether. Why is this news so shocking when we know that our USA economy is in a serious recession? There is one reason I...
With all of the talk about viral marketing and how you can use it to enhance your marketing campaigns, you are probably wondering how and if viral marketing really works? I’ll try to cover the advantages and disadvantages of viral marketing in this short article. The first step is to determine your market and then to research how viral marketing is being used to achieve search engine optimisation and to...
