How Does Viral Marketing Work?
With all of the talk about viral marketing and how you can use it to enhance your marketing campaigns, you are probably wondering how and if viral marketing really works? I’ll try to cover the advantages and disadvantages of viral marketing in this short article.
The first step is to determine your market and then to research how viral marketing is being used to achieve search engine optimisation and to get your marketing message into your market. You probably already know your market, so continue to Google and do a quick search on “your market keywords” +viral (you can also add +ebook too) to see what comes up. You might be surprised to find that there are already many other products or services being used to spread a message virally in your market.
About Viral Marketing
Viral marketing happens when any marketing media (web page, ebook, private message, instant message, email, brandable software, video clips, etc.) allows the receiving person to pass the message on to another person in a self-replicating viral process. Word-of-mouth referrals are one simple example. Any social network method may be used. Eventually the spread of the marketing message becomes pathological, similar to the spread of a virus (and hence the term ‘viral marketing’). Products or services may be used to spread the message, or they may be part of the message
that is being spread – and hidden or transparent to the user. The more transparent the better the viral rate of transfer of the message and more people will see your marketing messages.
What are the advantages of Viral Marketing?
The main advantages are that your message will be able to reach a much larger group of people faster. If your message is one that is talked about and passed to many other people, your message can spread like wildfire to thousands, and even millions of other people. There is little extra work that you need to do as your message is passed from one person to the next.
Are there Disadvantages of Viral Marketing?
It is claimed that one customer will tell an average of three people about a product or service that they like. On the other hand, the average customer will tell eleven people about a product or service which they do not like. The disadvantages are few compared to the advantages, and as long as you have a viral product or service that is useful and works well you may never know of a disadvantage.
What can you do to try out Viral Marketing?
Probably the easiest way is to find a ebook that you would like to market and re-brand the ebook to contain your own website links, and/or affiliate links. This will help to spread your website address to many others very quickly.
ViralPDFSite.com
If you have a website and would like to provide a viral PDF option to any your website visitors on any type of computer, apple Mac, or Windows PC, then consider a viral marketing website service such as ViralPDFSite.com. This script will let you setup a viral marketing html to PDF converter right on your own website, others will come to your website to create eBooks, or to visit because of the static links in any ebook, which are not brandable.
ViralPDF.com
If you would like to create branded PDF’s from your own Windows desktop and distribute those to others so that they can rebrand them using rebranding software, consider a product such as ViralPDF.com. ViralPDF.com will let you distribute your eBook with a rebrander which anyone (with a Windows computer) can use to rebrand your eBook.Links to products/services mentioned in this article:
ViralPDFSite.com – lets you setup a free viral html to pdf converter right on your website.
ViralPDF.com – can provide you with an executable program that lets you create branded pdf/ebooks.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment