Selling Memberships and Continuity
I’ve been around the block a few times – my main website has kept food on my table for over 12 years (the anniversary was a few days ago), so when it comes to everyone claiming that membership sites are the wave of the future and that you have to learn to turn everything you do into a membership – they might be right – here’s my opinion.
The hardest part of doing business online is keeping the customers flowing in. It’s not easy, and sometimes downright frightening. Traffic, list building, articles, and SEO are just some of the methods you can use. With Web 2.0, through in social media, audio, video, and you’ve got a basket of ‘time consuming’ tactics that could have you wasting away, while you try to provide content, so what do you do?
The easy question is, you find some way to draw in a loyal following and keep them on your website. But there’s way more involved than that – for example: How Do You Do It? You’ve got to keep everyone happy, and, provide some type of content, or access that will keep people coming back – one solution is a Memberhip Website (or Continuity in the marketing world).
Continuity – it’s been around for ages
Ever since ma bell (AT&T) started selling phone service, and big power companies offered up AC power to your home, people have been buying continual service at a monthly rate. The concept is not new. The methods for pulling it off in the Internet Marketing World of 2009 are a jumbled mess of theories, concepts and profit-hungry classes that claim to show you the way.
I’ve not seen the best one yet, but I’ve tried quite a few. Right now the word is still out on Continuity Blueprint which I just ordered a few days ago. I’m betting it will provide some answers, but I’m not sure yet…
So, what’s a person to do? As usual, I’ll find my way, but I’ll do it in a way that works best for me, and my customers. Provides a simple/easy to follow/’user friendly’ signup method, and gives my websites an advantage over others – ease of use, and less maintenance work for me.
Signup for my list (enter your name/email in the orange box on the top right of this page), as I’m going to be covering the details of all of this over the next several months. I’ll let you know what I found, what worked for me, and why, and what to do about it in your own marketing. It’s sure to be a wild ride, but I’ll get to the bottom of finding the best courses/classes and software to use to get Membership Websites and Continuity running.
Post your comments below – and let’s see where this takes us…
